Trade Advertising

and Media Placement

Advertising and editorial articles for creating marketing awareness are as integrated in American business as the communication craft itself. 

Successful trade advertising is based on: 

    •  Product and marketplace knowledge 

    •  Publication and edition selection 

       (focus & distribution) 

    •  Page dominance through ad design 

    •  Editorial support from publications 

    •  Results tracking mechanism 

    •  Timely response programs 

We support clients advertising programs with the creative design, copywriting, mechanical preparation and placement of ads, press releases and editorial material for trade publications.

Our support services extend through: 

    •  Design and production of collateral materials

        related to advertising generated responses 

    •  Realistic, market-driven follow-up programs to 

       maximize advertising returns 

    •  A working relationship with major business

       publications. Client’s benefit from our trade press

       relationship - gaining preferred ad positioning,

       acceptance of press releases and editorial articles. 

“Over a number of years Reid Associates guided the advertising and marketing efforts of American Technology, Inc. From the ultrasonic   assembly pioneering days to our leadership role in the industry, their insights and planning skills were essential elements of our success.” 

Michael Patrikios, Founder 

American Technology, Inc